Nishith Desai Associates features
as a case study law firm in the book ‘The Visible Expert®
Revolution’
Dear Friends,
With your blessings and continued support,
Nishith Desai Associates (“NDA”) recently completed
35 years of ably serving and creating value for its clients,
stakeholders and well-wishers across the globe. Today, NDA is described
as a non-traditional and unconventional law firm where lawyers
learn and teach new things every morning, every day, throughout
the year.
One of the recent and notable milestones
for the firm is its inclusion as a case study law firm in
the book, “The Visible Expert® Revolution:
How to Turn Ordinary Experts into Thought Leaders, Rainmakers
and Industry Superstars” authored by distinguished
marketing thought leaders Lee Frederiksen, Ph.D.,
Liz Harr and Karl Feldman.
As we reflect on our journey and the remarkable
evolution of our firm, it is essential to recognize the
vision and resilience of our founder Dr. Nishith
Desai, regarded as the father of international
tax in India, who took a bold step of establishing NDA back
in 1989. Despite the unconventional move of barristers opening
law firms, Nishith saw this as an opportunity to develop
and train the next generation of socially conscious lawyers.
He studied and interviewed over 100 managing partners and
professional services firms, with a dream to develop a distinctly
different law firm having the right balance of expertise and
culture.
The book cites him stating “Every
new technology, every new business model, every new social,
political or economic development creates a new strategic,
legal, tax or ethical issue.” Nishith’s
approach evolved into a philosophy centered around anticipating
new trends, especially where technology and social change
meet the law and prepare for the future well in advance.
Over the years, NDA has emerged as a prominent Indian law
firm, offering counsel to clients on sophisticated technologies
such as artificial intelligence, biotechnology, blockchain,
autonomous vehicles and drones. The firm has been continuously
recognised as one of Asia’s Most Innovative Law Firm
by RSG-Financial Times (2014-2019).
Nishith understood that being an expert
was only a part of the equation and to be distinctly different,
visibility plays a key role. He endeavoured to make his
team evolve from resident to global experts and encouraged
each lawyer to develop their micro monopolies. By nurturing
a culture of continuous learning, research and specialisation,
today NDA has transformed into a globally recognised firm
of visible experts. This visibility strategy is underpinned
by the halo effect, a psychological principle that suggests
if clients have positive feelings about a person, they
are likely to believe that the person’s firm is pretty wonderful as well.
The Visible Expert® Revolution offers
practical insights, real-world case studies and tried-and-tested
advice, empowering readers to understand the complexities
of personal branding and marketing. We invite you to avail
your copy from Amazon today!
Click here.
About Nishith Desai Associates:
Nishith Desai Associates is an India-centric global
law firm with the reputation of being one of Asia’s
most Innovative Law Firm. NDA is highly regarded as a research
and strategy-driven international firm with offices in Mumbai,
Palo Alto (Silicon Valley), Bangalore, Singapore, New Delhi,
Gift City, Munich and New York. The founder, Nishith Desai,
is recognized as the father of international tax specialty
in India and has recently been awarded an Honorary Doctorate
by Amity University. For more -
www.nishithdesai.com
With warm regards,
Nishith Desai Associates
Media contact:
Name: Pintu Babu
Email:
p.babu@nishithdesai.com
Phone: +919987016527
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