Deal Corner
October 5, 2023
NDA represents Eternalia Creative & Merchandising Private Limited (Ed-A-Mamma) in Transaction with Reliance Retail Ventures Limited
DEAL BRIEF
Reliance Retail Ventures Limited acquired 51% stake in Eternalia Creative & Merchandising Private Limited (“Eternalia”). Eternalia owns the brand “Ed-A-Mamma” which was launched by Alia Bhatt in 2020 as a home-grown brand focused on conscious clothing.
OUR ROLE
We, at Nishith Desai Associates, acted as the legal advisors to Eternalia Creative & Merchandising Private Limited.
TEAM
PRESS COVERAGE
https://www.retail-insight-network.com/news/reliance-retail-ed-a-mamma/